our work

Because It’s Not Creative Unless It Sells

That’s our favorite marketing maxim, brought to you by one of the original advertising agencies immortalized in “Mad Men.” They said it. We live by it.

REVIEW SAMPLES OF OUR WORK BELOW

MIST PHARMACEUTICALS

Mist Pharmaceuticals is an emerging specialty pharmaceutical company that acquires products which are under-promoted, under-utilized, or in late-stage clinical development. By improving the product’s market position through reformulation or revitalized promotion, Mist delivers new therapeutic options for providers and patients.

Mist hired Pinpoint Marketing & Design to develop a website that would underscore its mission and showcase its leadership team and products.

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NANCY MITCHELL, REALTOR

How does a realtor at a franchised brokerage raise her profile in front of prospective purchasers and set herself apart from other agents?

For realtor Nancy Mitchell, Pinpoint Marketing & Design created twin solutions: a user-friendly website where buyers easily could search for homes in the North Carolina communities she serves; plus a unique design scheme that separates Nancy from every other real estate agent in her market. Pinpoint also created compelling content that guides people who are buying or selling a home. Nancy Mitchell now is viewed as a trusted, authoritative resource for helpful information not readily available on other real estate agents’ websites.

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NICHOLAS MUSCARELLO, P.C.

A solo practitioner attorney in Hammond, Louisiana, Nicholas J. Muscarello needed a new, responsive website to enhance his reputation in the community. To remedy the shortcomings of his original website, which gave a general overview of his practice, Pinpoint designed the new website to quickly satisfy people searching for specific legal services. Now, they can find the exact information they need on many subject-specific pages on his site. The Pinpoint strategy significantly accelerated traffic to Mr. Muscarello’s website, which also is delivering conversions with phone inquiries to his office.

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SPEAKING THAT CONNECTS

Speaking that Connects specializes in working with individuals and companies to develop their natural potential to communicate effectively, benefiting both business and personal relationships.

The New Jersey company wanted to better communicate to various constituencies each of its services – Executive Speech Coaching, Presentation Training, Multicultural Communication, Meeting Facilitation and Communications Programs, and Public Speaking for the Fearful.

Pinpoint Marketing & Design created a powerful design and content plan for Speaking that Connects to ensure that each of the company’s distinct audiences is satisfied with information tailored to their individual needs.

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SOLOMON RICHMAN, P.C.

With attorneys specializing in several practice areas for a variety of constituencies, this Long Island (New York) law firm needed a responsive (i.e., mobile-friendly) website to present each of its legal services. It also needed to reach potential clients for those services. In creating the firm’s new website, Pinpoint Marketing & Design positioned Solomon Richman as expert problem solvers who also are lawyers. The site’s content was structured to focus on specific legal situations, such as insider trading; starting a new business; resolving problems with building contractors, and confronting sexual harassment in the workplace. Since the site’s launch, Pinpoint has managed the firm’s Google AdWords campaign, delivering to Solomon Richman hundreds of phone inquiries from prospective clients.

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WENDY SEGAL TUTORING

A private tutor based in New York’s Westchester County, Wendy Segal is a highly regarded specialist in helping college-bound students prepare for their ACT and SAT exams. Because Ms. Segal competes with major national tutoring companies, Pinpoint designed and wrote her new website with the express purpose of presenting her as uniquely qualified to manage students’ strengths and weaknesses, and to prepare them for success with utmost confidence.

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New York Office: (914) 275-6887 | New Jersey Office: (732) 535-6527